The purpose and tasks of science

The purpose of teaching the subject is to provide students with knowledge on the modernization of production, technical renewal and diversification, wide introduction of innovative technologies, support for the competitiveness of enterprises that export products in foreign markets, the introduction of a strict economy system, and the proper organization of marketing activities in economic entities by stimulating demand in the domestic market and supporting local producers in the context of declining demand in the world market and consists of skill formation.

The purpose of the subject is to teach students the essence of marketing, the concept, functions, principles, tasks and types of marketing, marketing research, market situation study and forecasting, product, price, distribution, communication and promotion policies.